On the surface, creating a video looks pretty straightforward. You get camera equipment, lights, and a microphone, and then you sit down to talk about what makes your business special. However, many people underestimate the time and resources involved in video marketing, and this forces them to do a lot of frantic thinking down the road.
To save you from not having a clear goal in mind before you begin, we’ve made a shortlist of questions for you to ask yourself. This list will help you structure the importance of the videos you want to produce. Most importantly, it will show you what to consider if you want your videos to be successful.
“We put all sorts of work in before episodes. You have to act as though it’s your 9-to-5, and you have to be professional.” —Jess Neil, Co-Host of New Player has Joined
This section will help you discover how your video series will be used to fulfill your purpose. Since you already know that you love what you are doing enough to confidently talk about it on camera, let's dive into what makes you most qualified and ready to begin a video series!
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs, 2005 Stanford Commencement Address
At the end of the day, it's people who are going to make your video series feel the most rewarding. This section is all about discovering the value that you provide to your audience, and it will answer how your video series is going to add value to their lives!
All of these people, and more, might see the video series that you produce and share, but knowing who you want to view your videos will give you a specific audience to aim at.
More importantly, knowing who your audience is will help you to clearly define your why from the previous section. Why you serve and who you serve are intrinsically connected.
As much fun as it is to provide free content, we know that producing videos is not completely a charity project. In order to sustainably grow our relationship together, we both must make a profit from what we produce. Knowing how you make a return of investment from your video series motivates you to show up for yourself, and turn your financial investment into video marketing that works!
In this section we will discover how you are going to make and measure the gains from your video series!
After you answer each of these questions, you’ll be prepared to begin your video series! In order to achieve the best results, you’ll need a dynamic video production team to help bring your personal vision to life. Mammoth! Brand Studio offers the right tools, creativity, and necessary enthusiasm to produce your videos and to make sure that people see them.
Call Breana at (989) 545-9054 or email her Breana@MammothBrandStudio.com to see how Mammoth! can help you succeed.