On the surface, creating a video looks pretty straightforward. You get camera equipment, lights, and a microphone, and then you sit down to talk about what makes your business special. However, many people underestimate the time and resources involved in video marketing, and this forces them to do a lot of frantic thinking down the road.
To save you from not having a clear goal in mind before you begin, we’ve made a shortlist of questions for you to ask yourself. This list will help you structure the importance of the videos you want to produce. Most importantly, it will show you what to consider if you want your videos to be successful.
- Know your why for starting a video series.
- What problem will these videos solve?
- What does success look like after 3 years of consistency?
- Who do you want to view your videos?
- What do you want to talk about?
- What does success look like for your audience?
- How are you measuring the success of your videos?
- How will you get people to watch and listen to your videos?
Serving Your Purpose
“We put all sorts of work in before episodes. You have to act as though it’s your 9-to-5, and you have to be professional.” —Jess Neil, Co-Host of New Player has Joined
This section will help you discover how your video series will be used to fulfill your purpose. Since you already know that you love what you are doing enough to confidently talk about it on camera, let's dive into what makes you most qualified and ready to begin a video series!
1. Know your why for starting a video series. Do you want to:
- Establish yourself as a thought leader?
- Educate and bring awareness to a topic that you care about?
- Recruit employees, business partners, or clients?
- Grow and promote your brand?
- Rebrand yourself to appear a certain way?
- Share the value that's unique to what you produce?
2. What problem will these videos solve?
- Is there a gap of knowledge in your marketplace that you want to fill?
- Do you want to spend less time explaining your services to clients, and instead send them videos?
- Will you recruit more team members with videos that show your workplace culture?
3. What does success look like after 3 years of consistency?
- What does success look like after 1 year of consistency?
- What does success look like after 6 months of consistency?
- What does success look like after 3 months of consistency?
Serving Your People
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs, 2005 Stanford Commencement Address
At the end of the day, it's people who are going to make your video series feel the most rewarding. This section is all about discovering the value that you provide to your audience, and it will answer how your video series is going to add value to their lives!
4. Who Do You Want To Watch Your Videos?
- Future employees? —are you expanding your team?
- Potential business partners? —are you expanding your connections?
- Future clients? —are you expanding your range of clientele?
- Colleagues? —are you expanding your internal influence?
- Current clients? —are you expanding your variety of offerings?
All of these people, and more, might see the video series that you produce and share, but knowing who you want to view your videos will give you a specific audience to aim at.
More importantly, knowing who your audience is will help you to clearly define your why from the previous section. Why you serve and who you serve are intrinsically connected.
5. What Do You Want To Talk About?
- Will you be inviting specialists in your field to share lessons learned from experience?
- Are you filming promotional videos of yourself directly talking to your audience?
- Will you talk about your business story?
- Will you be clarifying insider tips that seem confusing to outsiders?
6. What Does Success Look Like For Your Audience?
- What's in it for the people who watch your videos?
- How will you determine if you're creating valuable content?
- In what ways do you plan to engage with your audience?
- What problem are you solving for the people who watch your videos?
Serving Your Pocketbook
As much fun as it is to provide free content, we know that producing videos is not completely a charity project. In order to sustainably grow our relationship together, we both must make a profit from what we produce. Knowing how you make a return of investment from your video series motivates you to show up for yourself, and turn your financial investment into video marketing that works!
In this section we will discover how you are going to make and measure the gains from your video series!
7. How Are You Measuring the Success of Your Videos? (Pick Three)
- New business leads?
- An increase in referrals?
- Positive community feedback?
- Length of time watched?
- The number of views?
- New followers and subscribers?
- New page and post likes?
- The amount of engagement in the comments?
- The number of new messages?
8. How Will You Get People to Discover and Watch Your Videos?
- Where will you upload and share your videos?
- Do you have an existing audience? (Go where they are, first).
- How will your ideal audience find you?
- Do you have a plan to promote your videos with paid advertisements?
- Is the content of your videos valuable to your listeners?
After you answer each of these questions, you’ll be prepared to begin your video series! In order to achieve the best results, you’ll need a dynamic video production team to help bring your personal vision to life. Mammoth! Brand Studio offers the right tools, creativity, and necessary enthusiasm to produce your videos and to make sure that people see them.
Call Breana at (989) 545-9054 or email her Breana@MammothBrandStudio.com to see how Mammoth! can help you succeed.